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UNIQUE
TECHNOLOGIES
Optimization
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Is your Facebook Fan Page
optimized and active?
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Is your Twitter profile followed
by thousands of targeted followers?
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Is your Social Media presence
generating ROI?
Learn how we can help
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get more professional use our eMarketing
tools |
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Internet
marketing strategy and planning
Practical recommendations
and "Quick Wins" on Web
site design and messaging based on an Expert Review and analysis of
your web analytics data.
Search Engine Marketing Strategies (Improving results from search
engine optimisation (SEO) and Paid search (PPC) marketing)
E-mail Marketing planning including improvements to contact
strategies and creative
E-Customer Relationship Management strategies
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Stay Informed and Network with
your own business group |
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Each
Business Group hosts a number of briefings each quarter that give
members the opportunity to interact and gain valuable insight from
our directors and analysts.
In-house presentations and custom advisory services |
SEO Services
Our ADVANCED SEO SERVICES utilise
the following techniques:
Website Analysis
Keyword Research and Suggestion
Blog Marketing
SEO-Friendly Website Design
On-Page Optimisation
Title and meta tag optimization
Content optimization
Search engine-friendly design
Off-Page Optimisation
Article submission
Manual directory submission
Search engine submission
Link Building
One way
Reciprocal
Website Maintenance and Monthly Report
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Our mission statement: To
discover what really works in optimization. We
focus all of our experimentation on optimizing marketing
communications. To that end we test every conceivable approach
Services will be mutually allocated and/or as directed by Client
based on recommendations of Data and Investment Consult-Lebanon. The
objective is to plan and execute a strategic social media-marketing
plan, deploy first-steps organic
in-house, post-deployment.
• Interview Client for deeper briefing on product, goals and big picture.
• Audit existing paid and/or organic analytics, Facebook Fan Page(s) histories
and associated case studies.
• Meet and integrate with client’s in-house creative, marketing, PR and
technical human personnel as applicable by phone, email and chat.
• Assess Client’s human resources and technology readiness as pertains to
building internal direct marketing team(s).
• Adapt and augment existing demographic research focused on identifying market
segments.
• Conduct social interest & KW research.
SOCIAL MEDIA CONSULTING
I Have a Great Web Site. Why Do I Need Social Media
Tools?
Social Media Consulting brings a powerful double-punch
of tech
savvy public relations and
effective communication technology to your
organization's Web marketing plan.
Our Social Media Consulting expands your
organization's outreach to an enormous online audience
and enables you to interact with your visitors through
engaging rich media and online conversation.
Let's Talk Social Networks and Social Media
We believe these tools will power your next generation
website
While your website is your home base, it's necessary to
also get out where the people are, to engage your
audience using third-party tools. Watch our Creative
Director give a quick talk on how our social media
consulting can help your business.Practice What We Preach
We practice what we preach at Schipul - not only can you
find us actively participating on the most relevant
social networks, but we have a whole lot to teach you
about them too!
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Blog design and development
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Facebook marketing consulting
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Twitter conversation consulting
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Online video creation and campaigns
And many more!
We are Relationship Building Experts
Succeeding in Social Media means putting your brand out
there in an interactive and meaningful way.
While we can't build all of your online relationships
for you, our team trains
and guides you in
identifying the right networks to join, the nuances of
online communication in locating the right folks to make
the right connection with.
Think you're ready to take the next step in your Social
Media Marketing life?
Contact the social media for business consulting nerds
to talk about how we can help you!
Facebook and Twitter are the new PR
Social Media Consulting brings
a powerful double-punch of tech savvy public
relations and effective communication technology to
your organization's Web marketing plan.
Use your organization's Social Media profiles to
connect your objectives to people who care, increase
your brand visibility and entice customers to take
action. Here's how we can help:
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Develop an integrated offline and online
marketing and PR plan
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Create online ad campaigns (using Facebook,
LinkedIn and other great social networks)
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Craft social
media press releases and
traditional press releases
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Work with our designers on creating blog
buttons, Facebook profile
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Assist with search
engine optimized content
for your website, blog and more
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Script and shoot video to upload to your site and
social networks
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Attend events or in-house photo shoots to create online
photo content
A true social media marketing partner doesn't set up
a Twitter account for you and dash for the door.
Our marketing team is in it for the long haul. We
strategize, execute and measure our campaigns'
success with gusto and passion.
Services
Facebook represents an
enormous business
opportunity for millions
of online businesses
worldwide. With over 500
million members, it is
without doubt the
largest Social Network
today.
IronMonk.net can help
you create and manage a
Successful Facebook
Presence, using the
power of Groups and/or
Fan Pages.
Our team has extensive
experience in:
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Designing Successful
Fan Pages with
Customized Landing
Pages.
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Engaging Fans with
Contests, Quizzes,
Polls, Questions and
Sweepstakes
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Installing Custom
Applications
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Attracting to your
page Facebook users
whose profile and
updates imply an
interest in the type
of product or
service you have to
offer
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Encourage Facebook
users to click on
your links, such as
your website URL and
individual posts
with links to
specific pages on
your site, blog or
shopping cart
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Listening and
monitoring your
brand/business'
reputation and
helping to
strengthen your
relationships with
existing and
potential customers
and clients
Fan Page, Group or Local
Business?
Facebook offers various
ways of exposing your
product/service: Local
Business Page, Public
Figure, Organization,
Fan Page or Group. The
type of page you need
depends on the type of
business, product or
service you would like
to promote. Our Facebook
marketing services
include:
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Helping you asses
what type of page is
a best fit to your
type of
business/product/services.
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Helping you set up
your Facebook
Business, Group or
Fan page, complete
with profile image,
bio and other
relevant details.
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Posting regular
updates to your
Facebook page, such
as links to new blog
posts, industry
news, special
promotions, new
products, videos,
pictures, etc.
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Uploading
promotional videos
to your Facebook
page
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Inviting active
users to join your
page
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Commenting on the
updates of your fans
and/or group members
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Implementing the
Facebook Event
feature to help
organize and promote
a party or special
get-together
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Utilizing various
tools on your
Facebook Business,
Group or Fan page,
such as Reviews,
Discussions and
Links
Twitter is probably
the fastest
growing Social Network
at the moment.
If you had to choose
only 1 Social Network
for your business to be
present on, Twitter
should be your choice!
Having a proper strategy
for your business on
this amazing platform
will improve your
visibility and increase
your number of leads
guaranteed.
Twitter's popularity has
been growing
exponentially since it
was first launched. It
was first regarded as a
simple tool for friends
to stay in touch with
each other, but today it
is considered as one of
the most powerful
business tools out
there. Why? Simply
because it is a platform
where people can
exchange ideas about
anything by simply
typing a short comment
which will be
immediately seen by
millions of people.
Our strategic online marketing team is here to
refine your story's message, delivery and impact. Contact
us today!
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ENHANCE SEO AND PRESENCE OPTIMIZATION
More specifically we can provide you
with
“Master keyword segments”
means keywords sorted to sufficiently delimit categories and
sub-categories, suitable for future SEO & Social usage, but not
segmented enough for responsible deployment in AdGroups.
The focus for this phase is:
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Perform Competitive Intelligence to research competitor’s
previous and existing paid, organic and social marketing
campaigns to see what was effective and their spending patterns.
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Identification of Google keyword inventory for main service
lines & map relevancy in various social channels including
Twitter, Facebook, YouTube, MySpace and other niche’ topical
communities we discover to be relevant.
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Identify Facebook PPC & organic interest segments. For
clarification, organic “interest segments” are FB groups,
events, people, fan pages, applications, etc…
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Identify Facebook PPC segments. These PPC segments are used to
place ads on Facebook right sidebar ads and take users to the
same or similar landing pages as Google PPC. Facebook PPC is
simply another PPC channel for direct sales and branding.
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Landing pages can also be within Facebook, which is sometimes a
reasonable or great choice.
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Identify mainstream YouTube paid search segments susceptible to
Client’s products, messages & brand.
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Review data gleaned from the research and choose select organic
social, mainstream organic SERPs
Universal SERPs
and paid social targets from the service lines for first
promotional efforts. Data and Investment Consult-Lebanon
suggests there be a face to face meetings as provided for
herein, given the depth and detail of this project.
Set Strategy & KPIs (Marketing Plan Goals)
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Work with Client to establish reasonable KPIs (Key Performance
Indicators) and controlling strategy to guide channel tactics.
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Overall Strategy
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Branding KPIs
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Direct Response KPIs
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Projected Costs & Recommended Vendors
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Identify obvious and inexpensive opportunities to migrate
Client’s existing public data to YouTube, SlideShare and/or
other sites. (Help Docs, FAQs, other digital assets
currently on or offline)
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Define frequency and granularity of client-bound reporting
and execute
As we mutually deem appropriate, evaluate and target organic and
paid social: Facebook Social PPC, Facebook organic, Twitter,
YouTube, LinkedIn paid & organic, etc… other mainstream and/or
niche’ topical niche’ communities. All channel decision will be
based on applicability, projected ROI and time available in scope.
The objective is to pick low hanging fruit first with the greatest
return for the least investment.
For these mutually agreed upon first social and social PPC targets,
further sort demographic segment-defining keywords to a deeper level
of segmentation so as to be industry consensus best social PPC
practices.
Deliverables and submitting research to client.
Deliverable is a tabbed.xls file of keywords, for the service areas,
divided by market segments, Facebook segments and estimated PPC test
spend. At Data and Investment Consult-Lebanon’s discretion portion
of the deliverables may be presented by WebEx online via .ppt.
Client will design, develop and host landing pages
as advised by Data and Investment Consult-Lebanon. Any delays the
project incurs surrounding Client’s landing page production &
associated analytics installation, provided Data and Investment
Consult-Lebanon is fulfilling it’s obligations as contained herein,
shall not be considered Data and Investment Consult-Lebanon’s
material breech of this agreement.
Deploy first-target social campaigns, both social organic and social
PPC.
Conduct multi-variate ad-message/landing page testing. The
objectives are to determine best grid of channels, keywords, text
ads and landing pages to meet Client’s traffic and conversion
objectives. Work with client to select additional organic social,
social PPC segments and interest group targets.
Recommended social PPC Test budget for the initial 2-month
period is “not-to-exceed” $___K. It may be less. If Data and
Investment Consult-Lebanon does suggest that Client allocate
additional budget, it will only be because pockets of profitability
have been discovered to leverage. Any social PPC expenditures are
fully at Client’s sole discretion. Social PPC expenditures can
be handled either by Client’s direct credit card entry in Ad
platform accounts or pre-payment to Data and Investment
Consult-Lebanon.
Continue testing.
Determine cost & ROI of ongoing program including recommendations
for scaling the program to other organic social and social PPC
channels. Scale programs as time allows and reasonably prudent
during initial 4 month engagement. “Reasonably prudent” means ROI
positive, for opportunities that have actually been identified and
with the management cost-feasibility calculated based on Client’s
future self-maintenance. In other words, Data and Investment
Consult-Lebanon’s fees will not be included in the calculation of
ongoing profitability. The Cost feasibility analysis will be based
on Client’s internalization of the programs.
Your Network
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 Visit topics to find active users who share your business interests.
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BELONG To a Business Group
As part of our service to you, we offer:
Regular briefings and a membership to a business group.
Each Business Group hosts a number of briefings each quarter that
give members the opportunity to interact and gain valuable insight
from our directors and analysts.
In-house presentations and custom advisory services
Our corporate Network helps senior executives find the right
direction.
Thousands of businesses use our services every day to hire and
manage online, instead of onsite.
Find and hire great people
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